Quick answer
A strong AI video prompt includes format, duration, subject, action, scene, camera movement, lighting, product proof, audio direction, visual effects and CTA. Keep the goal narrow and describe one clear commercial arc.
A great AI video prompt is closer to a creative brief than a search query. It tells the model what to show, how to move, why the viewer should care and where the product fits.
Use The Creative Brief Formula
The fastest way to improve AI video generation is to use a repeatable formula: format, duration, subject, environment, action, camera, lighting, audio, proof and CTA. This gives the model production context and gives you a more usable output.
For example, 'Vertical 9:16, 8 seconds, creator holds product in bathroom' is better than 'make a cool ad'.
Give Every Reference Image A Job
Uploading an image is only half the work. Tell LOVIX AI what the image should control. A product photo can control packaging, logo, color and texture. A moodboard can control lighting and atmosphere. A person image can control styling or creator identity when appropriate.
Without assignment, the model may treat the reference as general inspiration instead of a specific constraint.
- Image 1 controls product identity
- Image 2 controls environment and lighting
- Image 3 controls outfit or creator styling
- Storyboard image controls shot order
Make Motion Explicit
AI video is motion, so describe motion. Use camera and subject movement together: 'hand lifts the product toward camera while the lens slowly pushes in', 'creator turns from mirror to camera', 'product rotates on glossy surface as light ring scans across label'.
This prevents static-looking clips and makes the output feel intentional.
Write For Social Attention
Social AI video needs a fast hook. The first second should show a face, product, surprising action, bold visual contrast or clear problem. Then the rest of the video should prove the hook. Do not spend three seconds setting the scene unless the scene itself is the hook.
Prompt Template
Use: '[Format], [duration]. [Subject/person/product] in [environment]. Hook: [spoken or visual hook]. Action: [specific product or scene action]. Camera: [movement and framing]. Lighting: [mood and source]. Audio: [music/SFX/voice]. Product proof: [what must be visible]. Final frame: [CTA or payoff]. Constraints: [no subtitles, preserve logo, clean background].'
FAQ
How long should an AI video prompt be?
An AI video prompt should be long enough to define the scene, motion, product proof and CTA. For ads, 80-180 words often works better than one short sentence.
What should I include in an AI video prompt?
Include format, duration, subject, scene, action, camera movement, lighting, audio, product detail, visual effects and final CTA.
Turn a rough idea into a polished prompt
Use LOVIX AI to optimize your raw video idea into a generation-ready prompt for UGC, product and influencer ads.
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